If you’d asked me a year ago what I’d be doing now, this wouldn’t have been on the list.
Not even close.
We didn’t set out to build a colouring book brand.
We didn’t sit down and map out a business plan or analyse trends.
It started in a very different place.
A much harder one.
Slowing Down Became Something We Had To Learn
Life has a way of speeding up without you noticing.
Phones, work, responsibilities — everything pulls your attention in different directions. You get used to it. It becomes normal.
Until something happens that forces everything to stop.
And when it does, you realise how little space you’ve been giving yourself to just be still.
That’s something we had to learn the hard way.
And once we did, we started looking for small ways to create that space again.
Not big changes.
Not dramatic routines.
Just something simple.
Why Colouring?
It sounds almost too basic.
Colouring.
But that’s exactly why it works.
There’s no pressure.
No right or wrong way to do it.
No outcome you’re trying to optimise.
You just sit down, pick a colour, and focus on one small part of a page.
And for a few minutes — or longer — everything else quietens down.
Your thoughts slow.
Your breathing settles.
Your attention has somewhere to go that isn’t overwhelming.
It’s one of the few things we found that genuinely helps you switch off without trying too hard.
Why UK Towns?
That part came from something more familiar.
Places.
The places you grew up in.
The places you visited as a child.
The towns you walked through without really noticing at the time.
Leeds arcades.
Cornish harbours.
Quiet streets in market towns.
There’s something about seeing those places again — even as simple line drawings — that brings a certain feeling with it.
Familiarity.
Memory.
A sense of grounding.
So instead of creating generic patterns or abstract designs, we started building books around real places.
Places people recognise.
Places that mean something.
Turning Places Into Pages
That’s where the idea really took shape.
Take a town.
Strip it back to its architecture.
Simplify it into clean, open line work.
Not overly detailed.
Not complicated.
Just enough structure to feel satisfying, without becoming frustrating.
Each page is designed to be:
- easy to start
- calm to work through
- something you can come back to
No pressure to finish.
No pressure to be perfect.
It’s Not About Being Good At It
This is probably the biggest misconception.
People think:
“I’m not creative”
“I’m not good at drawing”
“I wouldn’t do it properly”
But that’s not the point.
You don’t need to be good at colouring.
You just need to do it.
Because the benefit isn’t in the result —
it’s in the process.
It’s in the moment where your attention shifts away from everything else and settles into something simple.
What We’ve Noticed
Since putting these books out into the world, the feedback has been surprisingly consistent.
People use them:
- in the evening instead of scrolling
- to unwind after work
- during quiet weekends
- as a way to disconnect for a while
Some people buy them because they recognise a place.
Others just like the idea of slowing down.
But the outcome tends to be the same.
A bit of calm.
A bit of space.
A moment to reset.
A Different Way To Experience Places
There’s also something interesting that happens when you colour a place you know.
You start noticing details you’d normally miss.
The shape of a building.
The layout of a street.
How everything fits together.
It turns something familiar into something you experience differently.
Slower.
More deliberately.
What This Has Become
What started as a small idea has gradually turned into a growing collection of books based on towns and places across the UK.
Each one slightly different.
Each one shaped by the place it represents.
But all built around the same idea:
Creating something simple that helps people slow down.
Final Thought
We didn’t set out to build a brand around adult colouring books.
We were just looking for something that helped make things a little quieter.
A little calmer.
A little easier to sit with.
And sometimes, it turns out, something as simple as colouring a page is enough.
If you’ve ever felt like things move a bit too fast,
this might be worth trying.
