How We Built a Local Law Firm’s Online Presence from Zero to 52 Local Pack Rankings +373% Traffic in 6 Months

When a local legal practice doesn’t have an online presence, each day is a lost opportunity for leads, and clients are being booked with competitors.

Recently, the team in our seo marketing company took on the case of a local law firm that was just getting started from the ground up in the online space. After applying our expertise for 6 months, we were able to drive a +373% increase in organic traffic and boost inbound phone calls by 88%

Here’s is a comprehensive look at how our professional seo agency helped generate such staggering results and a step-by-step process you can implement to turn a stagnant website into a lead-generating machine.

Starting From Scratch

When the client reached out to our seo consultant company, their online presence was non-existent, and has were facing critical roadblocks.

• No GBP (Google Business Profile) Presence: Excluded from local search results in Google Maps
• No Keyword Rankings: The domain was not ranking for any relevant practice keywords
• No Organic Traffic: Minimal visitor engagement and lead generation
• Unoptimized and Dormant Website: Newly launched site with no regular content publishing or technical SEO

With the local service businesses market being highly competitive as it is, the complete lack of an online presence meant the client was losing out on quality-intent clients that were actively searching for help.

Growth Strategy: Local SEO Campaign (6-Pronged)

Instead of employing some quick-fix solutions, our seo agency executed a professional local SEO campaign, which had long-term sustainable results.

1. GBP Creation & Optimization

Our seo management services team deployed a new GBP and optimized it to perfection. It included the right practice categories, local business descriptions, high-quality images, and reviews collection strategies.

2. Technical and On-Page SEO Audit

Our seo services agency fixed all the technical issues hindering the website’s indexing and crawling. The team also implemented on-page SEO recommendations ($H_1, H_2, H_3$), including optimized title tags and descriptions, improved page structure, and schema markup (LocalBusiness & FAQ).

3. FAQ and Content Writing for Authority Building

To improve topical authority and publish high-quality content regularly, our professional SEO team executed a blog writing and FAQ campaign.

4. Local Citations and Backlink Building

Our expert SEO services team executed local citation building and backlink acquisition strategies, including NAP (Name, Address, and Phone Number) listing and Local backlink & guest post campaign. This helped improve the domain authority and improve rankings in Google’s Local 3-Pack.

Results: Turning a Stagnant Website into a Lead-Generating Machine

By partnering with a professional seo services agency in San Antonio, the client saw a significant improvement in all aspects of their website’s performance. The following metrics were pulled from Google Analytics (Comparing H2 to H1)

The local lawyer website, which had been a total dud, was now generating quality local-intent leads in just 6 months. Not only did the website’s traffic increase by +373%, but they also received more phone calls from prospective clients looking for immediate legal services.

Frequently Asked Questions

1. Why should a business owner consider hiring a professional SEO agency instead of handling it in-house?

SEO is a complex process that requires a firm understanding of constantly evolving search engine algorithms, technical website audits, content creation, schema implementation, and link building. A professional SEO agency in San Antonio has the right expertise, tools, and experience to help a business save time and effort while delivering faster results. An in-house SEO team might require lots of time and resources to achieve the same end goal.

2. How long does it take before one starts seeing SEO results with monthly SEO services?

It takes between 3 and 6 months before one starts noticing significant improvements in organic traffic and keyword rankings. However, regular monthly SEO services will help improve the website’s organic reach, traffic, and conversions in the long run.

3. How are expert SEO services different from regular or basic website optimization?

Regular SEO optimization is usually tweaking some on-page elements and fixing a few technical issues. Expert SEO services, on the other hand, require extensive technical know-how and involve content creation, technical audits, schema implementation, geo-targeting, local backlinking, and conversion rate optimization. These are only some of the areas covered by a full-service SEO marketing agency when helping a business grow organically and profitably.

Need to Turn Your Website Into a Lead-Generating Machine?

With 2+ decades of combined experience, Akash and the team at Dynamix Digitech have been helping local businesses and organizations scale their organic growth using expert SEO services. If you want to learn more about how your SEO strategy can be improved or need someone to help you turn a stagnant website into a lead-generating tool, contact Dynamix Digitech online or call us today.