When you download a new game and begin playing, you probably don’t consider the information you are generating. Yet for developers, every tap, swipe, and level completed are valuable indicators. These indicators are gathered and analysed using game app analytics, which is how game makers determine what is working and what isn’t.
Why game app analytics matter
Here’s the catch: simply having the data is different from making sense of it. This is where a mobile measurement partner like Apptrove comes into play. We help game developers make sense of all those confusing numbers, track their advertising effectiveness, and identify how to grow their audience. The right tools can transform the headache of game app analytics into actionable strategies that will help your game achieve success.
Imagine you’ve created a racing game. Users download it, and then what? Do they keep playing? Do they give up after the first level? Do they purchase upgrades? You would never know the answers to these questions without game app analytics.
- Even more so than a “playbook” for a coach, game app analytics tell you:
- How many players downloaded a game?
- Which levels are too easy or too hard?
- Where players spend money.
- When players stop playing altogether.
From analytics, developers understand all of these details and can make changes that retain user interest. In fact, studies have shown that subtle improvement based on game app analytics can result in a 25% increase in player retention. That is significant when considering the mobile gaming industry’s competitiveness.
prove their value, they highlight the exact points where players lose interest.
Real-world impact of analytics
To appreciate how useful game app analytics can be, let’s take a look at a few numbers:
Many people (70%+) who begin to play a new game will quit in the first week.
Games that use good analytics and optimize their design can retain 15-30% more players.
A 5% increase in player retention can lead to a 10-25% increase in profit, because players who are retained tend to spend money.
These numbers illustrate that omitting game app analytics is like playing blindfolded. You may get lucky, there is a good chance it will go well, but more often than not you will fail.
How Apptrove changes the game
This is exactly why developers utilize tools like Apptrove. Analytics aggregate and generate data. Apptrove, on the other hand, generates interpretation. Rather than staring at endless data, which I grant, some developers really get into, they can now get to real insights about which ads generated downloads, which of the players are retained, what content is increasing those retention numbers, etc.
For game studio developers in particular, if analytics are the eye of the storm, then Apptrove is the compass. Without a compass, game app analytics become just some numbers, but with a compass, it provides a pathway for growth.
Game app analytics and the future of gaming
The gaming industry is enormous and growing quickly. Mobile Games alone generate over half of the gaming industry’s revenue worldwide. Millions of new apps populate app stores each year, resulting in a highly competitive landscape. Developers who don’t pay attention to game app analytics will be at a disadvantage.
Analytics will be more sophisticated in the future. Predictive modelling and artificial intelligence will give developers the ability to predict a player’s behavior before it happens. Imagine being able to predict that a player is about to abandon your app, and then a reward shows up to entice the user to stay. This is where the trend is headed, and it all starts with an understanding of today’s game app analytics.
In Closing
At the end of the day, game app analytics are the hidden weapon behind every successful mobile game. They allow developers to see what works well, fails, and what must be changed. With simple metrics for game app performance, monitoring game retention and leveraging earning potential through Apptrove, developers can turn numbers into winning formulas.
For players, great games that are fun, rewarding and engage them. For developers, survival in an era of millions of games competing for the attention of the next player. And even for anyone that is curious.
